CDP strategy & optimisation

Unify and safe-guard you customers’ data, using machine learning to drive marketing, improve inventory positions and enhance customer experience.

Predict customer demand, unify data and deliver an outstanding CX with a CDP

Technology selection

Acquire the right CDP technolgy

Work with the TMX team to ensure your organisation acquires the right CDP that’s fit for purpose today and tomorrow.

CDP technology
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UNIFY CUSTOMER DATA

Collect online & offline data from any source

Extracting data from all your core systems like CRM, DMP, Loyalty program, or company Data Warehouse to merchandise the right product at the right time.

CUSTOMER Visibility

Deliver a single view of customer​

When you have all the behavioral, demographic, and transactional data of your customers, their detailed journey of interactions with your brand, you can deliver a best in classs CX. 

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ENGAGE & CONVERT

Predicting customer demand has never been easier

When you have all the behavioral, demographic, and transactional data of your customers, their detailed journey of interactions with your brand, you can start to predict customer demand with confidence.

Your CDP roadmap

Build, grow & accelerate

Our approach to CDP makes it easy for brands to accelerate their customer data strategy and realise the benefits of a CDP in a matter of weeks (not months). Leverage our expert team for strategic advisory or engage the TME Edge team to deliver an end to end managed service.

accelerate

grow

Build

Flexible partnering models

Fully managed

Give TMX accountability over functions of the business to create scale and capability, while allowing your business to have control and build internal capability simultaneously.

Hybrid

TMX Edge hybrid is a flexible, cost-effective model where responsibilities are shared across partners. TMX can scale up or down as required to fit your preferred operating model.​

Strategy & support

TMX Edge experts will provide partners with an expert point of view and what is needed to achieve targets. Our teams will assess capabilities, resourcing, technology and process.